Having looked at the possible successful images from the 2 product and 1 portraits shoots, I have chosen the following images that would make a goo advertising image for the proposals.
IMPULSE BODY SPRAY
This was an image where I used one main light on the right of the subject. I put this spray in the centre of the composition. Along side the bottle I have included a flower that links with the colour scheme of the product. I have done this in order to create a feminine feel to the image, to make it appeal to the women target audience. It also links in with the images of flowers in the heart logo for impulse. The flower also connects with the idea of fragrance. I think adding extra props add extra dimensions to the viewers point of contact.
PANTENE PRO- V
This is an image I did with one main light on the right to add light to the bottle, I have used a light at the back of the light table to add a form of high key lighting. This additional light has image the bottom of the image look rather purple, this may appeal to the female audience. I used two bottles in the composition, having the shampoo at the front giving an idea of preference, as the shampoo is mostly photographed in advertising campaigns.
PORTRAIT FOR PANTENE PRO- V
I have chosen an image where I used a main light on the right and used high lighting. I liked the white background as it is more feminine. It makes the models black hair stand out also. I have chosen an image where the model has spun her hair around, which promotes the movement of her hair. This has been done in similar campaigns but few have white backgrounds.
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